#HEADSUP: “5 to Drive” Campaign Helps Parents Protect Teen Drivers

Injury Prevention Resources and Fremont Motor Company are joining with the National Highway Traffic Safety Administration (NHTSA) to promote the “5 to Drive” campaign during National Teen Driver Safety Week which runs October 18 – 24. The campaign aims to help parents talk to their teen drivers about the rules of the road.

“Even though your teens might be gaining some independence and getting older, protecting them from harm shouldn’t stop now,” said Noel Cooper Executive Director for Injury Prevention Resources. “The ‘5 to Drive’ campaign will give parents the tools they need to keep their teen drivers safe.”

Motor vehicle crashes are a leading cause of death for U.S. teens 15 to 19 years old. In 2013, there were 1,691 young drivers 15 to 20 years old who died in motor vehicle crashes, which is a decrease from 2012, but still exceedingly high.

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“The highest price we pay for car crashes is in the loss of human lives, however families may also bear the brunt of the staggering costs associated with motor vehicle accidents,” said Jeffrey Running, E-Commerce Director of the Fremont Motor Company. “The cost of insurance, traffic fines, as well as repair of the vehicle can add up quickly and effect the overall cost of vehicle ownership.” According to Rocky Mountain Insurance Information Association in 2013, the average collision claim was $3,144.

The “5 to Drive” campaign addresses the five most dangerous and deadly behaviors for teen drivers. The idea behind the campaign is to give parents the words to use when they talk with their teens about the rules of the road. NHTSA’s website, has detailed information and statistics about the five rules designed to help save the lives of teen drivers.

The “5 to Drive” rules for parents to share with their teens are:

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1. No Drinking and Driving – almost one out of five (19 percent) of the young drivers (15 to 19 years old) involved in fatal crashes had been drinking, even though they were too young to legally buy or possess alcohol.

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2. Buckle Up. Every Trip. Every Time. Front Seat and Back. – 64 percent of all the young (13- to 19-year-old) passengers of teen (15- to 19-year-old) drivers who died in motor vehicle crashes in 2013 weren’t restrained.

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3. Put It Down. One Text or Call Could Wreck It All. – The age group of 15 to 19 years old has the highest percentage of drivers who were distracted by cell phone use and involved in a fatal crash. In 2013, 156 people were killed in crashes that involved a distracted teen driver.

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4. Stop Speeding Before It Stops You – In 2013, almost one-third (29 percent) of teen drivers involved in a fatal crash were speeding.

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5. No More Than One Passenger at a Time. – The risk of a fatal crash goes up with each additional passenger.

Teen drivers need to follow these rules and any other restrictions outlined in Wyoming’s graduated driver licensing (GDL) law. Parents need to outline rules and explain to their teens the deadly consequences of unsafe driving practices. The “5 to Drive” campaign can help parents start that conversation.

If you’re in the market for a safe, reliable vehicle for your teen or your family, the Safer Care website has unbiased information where you can not only compare vehicles safety ratings, but also view the actual crash tests.

For more information about Teen Driver Safety Week and the “5 to Drive” campaign, visit their website. 

Fremont Motor Company
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